Essel
Automate your SEO, while you build your product.
What this is
An autonomous AI SEO tool that researches keywords, writes content, publishes it to your site, and keeps optimizing it over time.
Our one-line summary — not the founder’s tagline.
- How it works
- Researches your business, finds keyword opportunities, writes production-ready content, publishes it to your website, and keeps improving it over time.
- What's different
- Owns the entire SEO workflow end to end rather than just generating text like typical AI writing tools.
- Best for
- Founders and small teams who want organic traffic growth without hiring an SEO team.
What we measured
Nobody else publishes this — it comes from knocking on the door every day.
- Watched by us
- 10 days
- Last checked
- 1h ago
Where it shows up
Every group here is a page of its own — each one checked daily.
The numbersIs it still shipping, is it overpriced, where did it land — and what the price is built from.
League price & chart
No money. No seat. It goes on your record — and in 28 days reality settles it.
Calls are closed while we rebuild accounts. You can still read every one of them.
AI. Launched 10d ago on Product Hunt, picking up 17 votes. Today, it's been quiet for 10 days and the price has started to bleed.
Already bleeding a little every day, and it accelerates the longer it stays quiet.
We check this site every day, ourselves. A founder can post “still working on it” — a claim like that doesn't price. What we price is what we can verify from the outside: evidence, not announcements. The real question isn't “will this be huge?” — it's “will they still be moving in four weeks?”
The market viewHow this launch is priced and ranked in our league — the investor side of the page.
ranked by the reality anchor, not the market price
It launched on Product Hunt with 17 votes.
No matter how much money goes in. There is no pump here — you can't make yourself right by buying more. The line only moves on things that actually happened: an award, revenue that grew, a new platform, code that shipped — or silence.
A launch that goes quiet eases down a little at a time — never a cliff you could have run from the night before.
No names, on purpose — a call is worth what it turns out to be worth, not who made it.
Daily tracking just started for this launch — the first point is on the board. A second reading lands with tomorrow's run, and the curve builds from there.
How the launch is moving on its own board, day by day — the crowd's attention.
A flat line is normal: votes stop within a day or two of launch, on every board. What's unusual — and what actually counts — is a launch that keeps pulling votes long after its day is over.
About
Essel is the autonomous AI SEO engine that researches your business, finds high-impact keyword opportunities, writes production-ready content, publishes it to your website, and continuously improves it over time. Unlike AI writing tools, Essel owns the entire SEO workflow from research and content strategy to publishing and optimisation, so founders and small teams can grow organic traffic without hiring an SEO team or managing dozens of tools. Ship your product while Essel ships your SEO.
Where it launched
1 platform| Platform | Votes | Counts toward price | Link |
|---|---|---|---|
| Product Hunt | 17 | sets the price | ↗ |
The board it did best on sets the price. Every other board only adds to it if the launch also placed high on that board too — because just showing up somewhere isn't an achievement. Listing on twelve directories is free; placing well on them isn't.
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