What Tablif read on Setu's site
Setu describes itself as: “Setu Let AI agents use your apps, with you approving every write”
- Price model: free tier
- Stage: Live, no waitlist
- How it differs: “Built-in connectors work inside one assistant. Setu works across all of them”
What it is
Calls itself “connection layer”.
- Calls itself: connection layer
“The connection layer between AI agents and the apps people use.”
Where it puts itself
Claims “the right tools”. Rules out “analytics” and “cookies”.
- Superlative claim: the right tools
- Says it will not: analytics · cookies
“How is this different from the connectors built into my AI app? Built-in connectors work inside one assistant. Setu works across all of them, for your own users, with your own governance, and a catalog that keeps growing.”
“The right tools at runtime”
What it costs
Has a free plan. Has an enterprise plan. Sales on request.
- Free plan: yes
- Enterprise plan: yes
- Contact sales: yes
“Start free, run it yourself, or talk to us about a managed deployment.”
“For enterprises Run Setu in your own cloud with your own keys, with approvals, audit and isolation between tenants.”
Who it sells to
Sells to businesses and consumers. Built for enterprise.
- Sells to: businesses and consumers
- Company size: enterprise
“Whether you want an assistant that handles your own chores or you are building agents into a product, Setu gives it safe access to the apps.”
“For enterprises Run Setu in your own cloud with your own keys, with approvals, audit and isolation between tenants.”
How it runs
A API. Can be self-hosted. Hosted in the cloud. Offers an API. AI is the core of the product. You can bring your own API key.
- Kind: api
- Runs where: cloud / hosted · self-hosted
- API: yes
- AI role: core to the product
- Bring your own key: yes
“One API, MCP server and SDKs.”
“Run Setu in your own cloud with your own keys, with approvals, audit and isolation between tenants.”
What it works with
Integrates with ChatGPT, Claude, Cursor and 5 more.
- Integrates with: ChatGPT · Claude · Cursor · +5
“Connect AI agents like Claude, ChatGPT and Cursor to your apps: managed OAuth, an encrypted token vault, tools over MCP or SDK.”
“GitHub, Slack, Notion, Linear, HubSpot and more.”
What it offers as proof
Live, no waitlist. Instant signup. Publishes docs and a blog.
- Instant signup: yes
“Get started”
“Documentation Guides and API reference -> https://setuagent.com/docs/”
Sources
Tablif read these pages, last on 20 Oct 2026. Everything above is what the product says about itself; Tablif does not verify every claim.
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