Freedom Isn't Free · House #33,836

What it is

Calls itself “personal finance tools”.

• Calls itself: personal finance tools

“Free UK personal finance tools, articles, and guides on budgeting, index investing, ISAs, SIPPs, and FIRE.”

Where it puts itself

Claims “The Cheapest Pension in the UK”. Rules out “We never sell your data”. Publishes a comparison page.

• Superlative claim: The Cheapest Pension in the UK
• Says it will not: We never sell your data

“…written from the perspective of an actual UK saver rather than a financial-services brand.”

“Trading 212 SIPP: The Cheapest Pension in the UK?”

What it costs

Yearly plan. A free tier, free forever. No monthly plan.

• Monthly: no
• Yearly: yes
• Commission: no
• Free plan: free forever

“Fees run 0% to 0.35% a year”

“Fees run 0% to 0.35% a year - here is who wins at each pot size.”

Who it sells to

Sells to consumers. Built for solo users.

• Sells to: consumers
• Company size: solo / indie

“Free calculators, side-by-side platform comparisons, and evidence-based guides for British savers and investors.”

“This is the version for the £30k to £50k salary that most readers actually have.”

How it runs

A web app. Hosted in the cloud.

• Kind: web
• Runs where: cloud / hosted

“Free calculators, side-by-side platform comparisons, and evidence-based guides for British savers and investors.”

What it works with

Names FreeAgent, FreedomFIRE and 4 more on its pages.

• Names: FreeAgent · FreedomFIRE · Mettle · +3

“FreeAgent, Xero, QuickBooks, Sage and FreshBooks compared”

“New: FreedomFIRE FreedomFIRE: A New Flavour of Financial Independence”

What it offers as proof

Live, no waitlist. Claims “200+”. Try it without signing up. Publishes docs and a blog.

• Number claimed: 200+
• Trial asks for: nothing

“No account needed to use the site, and we do not sell or share what you enter into the calculators.”

“Browse 200+ articles”