FinMkt's Luan Cox Builds for What's Next · House #32,339

What it is

Calls itself “embedded lending and payments company”.

• Calls itself: embedded lending and payments company

“…embedded lending and payments company”

Where it puts itself

Its one line of difference: “This isn't a marketplace shipping leads off to the highest bidder. It's infrastructure.”

“This isn't a marketplace shipping leads off to the highest bidder. It's infrastructure.”

Who it sells to

Sells to businesses.

• Sells to: businesses

“…connecting enterprises with lenders”

What it works with

Names E-Trade, Fidelity and 5 more on its pages.

• Names: E-Trade · Fidelity · FinMkt · +4

“E-Trade, Schwab, and Fidelity before the word SaaS existed”

“…she co-founded FinMkt, where she now leads an embedded lending and payments platform”

What it offers as proof

Live, no waitlist. Claims “150,000 consumers”. Funding: “$15 million”. Publishes a careers page.

• Number claimed: 150,000 consumers
• Funding: $15 million

“FinMkt reports funding more than 150,000 consumers and processing over $1 billion annually, with borrower approvals in minutes and merchants funded within 48 hours.”

“Cox says she's built a profitable business on roughly $15 million in funding”