Aurascan · Office #58,430

What it is

Calls itself “label scanner”.

• Calls itself: label scanner

“Label scanner Food, drinks, cosmetics, personal care and household products”

Where it puts itself

Positions itself as an alternative to Yuka. Rules out “ads”. Publishes a comparison page.

• Alternative to: Yuka
• Says it will not: ads

“Fast, no ads, and it shows its sources. That's rare for a label app.”

“Aurascan vs Yuka How the two scanners grade differently”

What it costs

Yearly plan. A free tier up to a usage limit. Trial: “14-day”. No monthly plan. Prices quoted: $239.99/yr, $39.99/yr.

• Monthly: no
• Yearly: yes
• Free plan: free up to a limit
• Price: $239.99/yr · $39.99/yr
• Trial: 14-day

“$39.99/yr 14-day free trial”

“…monthly yearly Save 33%”

“Free Free Discover. Understand what you buy. 5 new products a day (re-scans are free)”

Who it sells to

Sells to consumers.

• Sells to: consumers

“Personal nutrition, simplified. Scan any label and see, in plain English, how every ingredient impacts your body.”

How it runs

A mobile app for Android and iOS. Distributed through the App Store.

• Kind: mobile
• Runs on: Android · iOS
• Distributed via: App Store

“Get Aurascan for iPhone. Android is coming soon. Get the app →”

“Android is coming soon.”

What it offers as proof

Waitlist only. Claims “262”. Trying it asks for a card. Publishes docs and a blog.

• Stage: waitlist
• Number claimed: 262
• Instant signup: yes
• Trial asks for: a card

“107 people already on the waitlist”

“Sign in Get access”