Rooky · Office #39,630

What it is

Calls itself “voice chess coach”.

• Calls itself: voice chess coach

“The voice chess coach for kids aged 6-10”

Where it puts itself

Claims “best chess app for beginners”. Rules out “ads”, “chat with other people” and “child accounts or photos”.

• Superlative claim: best chess app for beginners
• Says it will not: ads · chat with other people · child accounts or photos

“Most chess apps hand a child a board and a wall of red arrows. Rooky does what a good tutor does: it asks.”

“Rooky is the best chess app for beginners in this age range because it was shaped around how small kids listen, not how adults analyse.”

What it costs

Monthly subscription and yearly plan. Free for a trial period. Trial: “7 days”. Prices quoted: GBP 4.99 / month, GBP 49.90 / year.

• Monthly: yes
• Yearly: yes
• Free plan: free for a trial
• Price: GBP 4.99 / month · GBP 49.90 / year
• Trial: 7 days

“GBP 4.99 / month”

“GBP 49.90 / year”

Who it sells to

Sells to consumers. Built for solo users.

• Sells to: consumers
• Company size: solo / indie

“Parent signup. No card.”

“Parent signup. No card. No automatic charge after the trial.”

How it runs

A web app. Hosted in the cloud.

• Kind: web
• Runs where: cloud / hosted

“Use a modern browser on a phone, tablet, laptop or desktop. There is nothing to install.”

What it works with

Names Google Analytics on its pages.

• Names: Google Analytics

“Google Analytics”

“Rooky”

What it offers as proof

Coming soon. Instant signup.

• Stage: coming soon
• Instant signup: yes

“Coming soon This plan is being finalised. Start the free trial and we will tell you when it opens.”

“Sign up in a minute as the parent.”