upcoach · Office #60,650

What it is

Calls itself “coaching backend”.

• Calls itself: coaching backend

“The coaching backend your AI runs on”

Where it puts itself

Positions itself as an alternative to Kajabi. Publishes a comparison page.

• Alternative to: Kajabi

“Kajabi Alternative”

“Kajabi Alternative -> https://upcoach.com/kajabi-alternative”

What it costs

Monthly subscription, yearly plan and takes a commission. No free plan. Trial: “14-day”. Has an enterprise plan. Sales on request. 4 prices listed on its pages, from $49 to $399.

• Monthly: yes
• Yearly: yes
• Commission: yes
• Free plan: no
• Price: 4 prices, from $49 to $399
• Trial: 14-day
• Enterprise plan: yes
• Contact sales: yes

“…billed $588 yearly”

“As low as 0% commission”

“Starter For individuals running their first programs. $49 /mo”

Who it sells to

Sells to businesses. Built for enterprise.

• Sells to: businesses
• Company size: enterprise

“Corporate Training Programs a company pays for, with reports for the sponsor.”

How it runs

A web app. Hosted in the cloud. Offers an API. AI is the core of the product.

• Kind: web
• Runs where: cloud / hosted
• API: yes
• AI role: core to the product

“Connect Claude, ChatGPT, Claude Desktop or Cursor, and whichever of these you use can build the curriculum, post to the space and read progress inside upcoach.”

“…upcoach holds your coaching programs: curriculum, participants, events, payments and hosting.”

What it works with

Integrates with ChatGPT, Claude, Claude Desktop and 4 more. Runs inside ChatGPT and Claude.

• Integrates with: ChatGPT · Claude · Claude Desktop · +4
• Runs inside: ChatGPT · Claude

“Connect Claude, ChatGPT or any MCP client with OAuth”

“Claude Desktop or Cursor, and whichever of these you use”

What it offers as proof

Live, no waitlist. Try it without signing up. Publishes docs and a blog.

• Instant signup: yes
• Trial asks for: nothing

“Start free trial”

“No credit card required”