What Tablif read on Magpie's site
Magpie describes itself as: “Magpie: AI-powered B2B customer intelligence”
- Price model: Yearly · free tier
- Free tier: Free up to a limit
- Stage: Beta
- Alternative to: Apollo.io
- How it differs: “Apollo.io is a contact database: you filter it and export. Magpie is a research layer: AI agents study each company against your ICP and record the source behind every claim they make.”
What it is
Calls itself “B2B customer intelligence”.
- Calls itself: B2B customer intelligence
“Magpie delivers AI-powered B2B customer intelligence to help you discover and qualify companies most likely to buy.”
Where it puts itself
Positions itself as an alternative to Apollo.io. Rules out “Discovery data is not sold, shared between customer workspaces, or used to build a cross-customer contact database.”. Publishes a comparison page.
- Alternative to: Apollo.io
- Says it will not: Discovery data is not sold, shared between customer workspaces, or used to build a cross-customer contact database.
“Apollo.io is a contact database: you filter it and export. Magpie is a research layer: AI agents study each company against your ICP and record the source behind every claim they make.”
“Comparing tools? See Magpie vs Apollo.io”
What it costs
Yearly plan. A free tier up to a usage limit. Trial: “5-request”. Has an enterprise plan. Sales on request. 5 prices listed on its pages, from $0 to $199.
- Yearly: yes
- Free plan: free up to a limit
- Price: 5 prices, from $0 to $199
- Trial: 5-request
- Enterprise plan: yes
- Contact sales: yes
“$0 /mo”
“$199 /mo”
Who it sells to
Sells to businesses. Built for enterprise and small businesses.
- Sells to: businesses
- Company size: enterprise · small businesses
“Magpie delivers AI-powered B2B customer intelligence to help you discover and qualify companies most likely to buy.”
“Looking for Enterprise? Seats, workspaces, security review, procurement and custom terms are handled case by case.”
How it runs
A web app. Hosted in the cloud. AI is the core of the product.
- Kind: web
- Runs where: cloud / hosted
- AI role: core to the product
“Free ICP builder: write your ideal customer profile in a minute Magpie How it works Pricing Security About Contact UA Sign in”
“To provide the Service we use processors and providers for cloud hosting and databases, authentication, AI model inference, web search and data enrichment, email delivery and payment processing.”
What it works with
Names Apollo.io and Google on its pages.
- Names: Apollo.io · Google
“Apollo.io is a contact database: you filter it and export. Magpie is a research layer”
“Google sign-in.”
What it offers as proof
In beta. Claims “0”. Try it without signing up.
- Stage: beta
- Number claimed: 0
- Instant signup: yes
- Trial asks for: nothing
“Founder beta or invite code”
“Create an account to build your first ICP and run a discovery mission.”
Sources
Tablif read these pages, last on 7 Oct 2026. Everything above is what the product says about itself; Tablif does not verify every claim.
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