forge · Office #2,731 · Resting in Launch Grove

What it is

Calls itself “website builder and lead management platform”.

• Calls itself: website builder and lead management platform

“Forge is a website builder and lead management platform”

Where it puts itself

Rules out “contracts”. Publishes a comparison page.

• Says it will not: contracts

“Forge is a marketing tool — it handles your Google reputation, lead response speed, and local search visibility. They solve different problems.”

“No contracts, cancel anytime.”

What it costs

Monthly subscription. Free for a trial period. Trial: “14-day”. Has an enterprise plan. No yearly plan.

• Monthly: yes
• Yearly: no
• Free plan: free for a trial
• Trial: 14-day
• Enterprise plan: yes

“Forge starts at $49/month”

“Forge starts at $49/month with no annual contract”

Who it sells to

Sells to businesses. Built for small businesses. Made for HVAC technicians, plumbers, electricians.

• Sells to: businesses
• Company size: small businesses
• Made for: HVAC technicians, plumbers, electricians

“Forge is built specifically for HVAC technicians, plumbers, electricians, roofers, and landscapers”

“If you run a home service business with 1 to 20 employees”

How it runs

A web app. Hosted in the cloud. AI is the core of the product.

• Kind: web
• Runs where: cloud / hosted
• AI role: core to the product

“Forge is a website builder”

“Forge is a website builder and lead management platform built specifically for home service contractors”

What it works with

Integrates with Google Business Profile.

• Integrates with: Google Business Profile

“…you enter your business name, phone number, and Google Business Profile link, and Forge handles the rest.”

What it offers as proof

Live, no waitlist. Claims “30-35%”. Instant signup. Publishes a blog.

• Number claimed: 30-35%
• Instant signup: yes

“Start Free — 14 Day Trial”

“Contractors typically see 30-35% respond, so 30 contactable customers reliably produces 10 or more reviews.”