Competitor research from their own pages

You are sizing up a market. These filters come from what each product claims about itself: how it positions itself, what it charges, who it names as an alternative, what proof it publishes.

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Quotira

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“…den Met 'Powered by Quotira'-badge Begin gratis Meest gekozen Pro €29 /maand Of €290 per jaar - twee maanden cadeau Eén extra gewonnen klus en je hebt het hele j” — its home page

“…ook. 🎉 Lanceeraanbod: de eerste 20 klanten betalen voor altijd €19/maand (of €190/jaar). Gebruik code FOUNDER bij het afrekenen. Gratis €0 /maan” — its home page

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