You are sizing up a market. These filters come from what each product claims about itself: how it positions itself, what it charges, who it names as an alternative, what proof it publishes.
Positions against Ahrefs
“Unlike tools like Ahrefs ($99/mo) or SEMrush ($139/mo) that focus primarily on keyword research” — its home page
“Scanly is an AI-powered website analyzer that combines four audits into one scan” — its home page
“Transparent pricing. Choose a plan that fits your needs. Every paid plan includes a 14-day free trial. Pay monthly Pay yearly Save 34% Swipe to view other plans Start Best for lan” — its home page
“…udes a 14-day free trial. Pay monthly Pay yearly Save 34% Swipe to view other plans Start Best for landing your first client Free No credit card required Client” — its home page
“Blog -> https://fiiuno.com/blog” — its home page
“Blog -> https://shipvibe.dev/blog” — its home page
“Mailtree is a free email sending API and SMTP toolkit built for developers.” — its launch post
“Simple, Powerful & 100% Free SMTP Management” — its home page
We have not read this one closely yet. Nothing is claimed here on its behalf.
