You are sizing up a market. These filters come from what each product claims about itself: how it positions itself, what it charges, who it names as an alternative, what proof it publishes.
Positions against Ahrefs
“Unlike tools like Ahrefs ($99/mo) or SEMrush ($139/mo) that focus primarily on keyword research” — its home page
“Scanly is an AI-powered website analyzer that combines four audits into one scan” — its home page
“Waviix is a trend intelligence platform that detects emerging cultural and commercial trends before they go mainstream” — its launch post
“Pricing -> https://waviix.app/pricing” — its home page
“Reconciliation automation software for finance teams | Cointab” — its home page
“Starter $149 / month For simple 2-3 report reconciliation” — its pricing page
“1150 + stores analyzed” — its home page
“Free audit with 3 issues included • 1150 + stores audited • See our Shopify Benchmark” — its home page
“Free to run on any brand and website.” — its launch post
“CheckoutOS™ -> https://searchflex.com/ecommerce-packages/checkout-os/” — its home page
“Blog -> https://searchflex.com/blog/” — its home page
