FanRoute · House #32,324

What it is

Calls itself “WhatsApp storefront”.

• Calls itself: WhatsApp storefront

“WhatsApp storefront”

Where it puts itself

Positions itself as an alternative to link-in-bio tools. Rules out “No website”, “no checkout” and “no commission”. Publishes a comparison page.

• Alternative to: link-in-bio tools
• Says it will not: No website · no checkout · no commission

“A generic link-in-bio tool collects destinations. FanRoute also helps shoppers discover products and start a product-specific WhatsApp conversation.”

“FanRoute vs. link-in-bio tools”

What it costs

Monthly subscription. Has a free plan. Prices quoted: ₹249/month.

• Monthly: yes
• Commission: no
• Free plan: yes
• Price: ₹249/month

“Pro: ₹249/month, pay by UPI or card, cancel any time.”

“Pro is ₹249 a month.”

Who it sells to

Sells to businesses. Built for small businesses. Made for Boutiques, Home bakers and Jewellers. Available in 7 languages.

• Sells to: businesses
• Company size: small businesses
• Made for: Boutiques · Home bakers · Jewellers
• Languages: 7 languages

“For Indian businesses growing through social media”

“Boutiques”

How it runs

A web app. Hosted in the cloud. No API.

• Kind: web
• Runs where: cloud / hosted
• API: no

“…one mobile-friendly shop”

“FanRoute is a product of Yavora Innovations Private Limited”

What it works with

Names GPay, Instagram and 3 more on its pages.

• Names: GPay · Instagram · Linktree · +2

“FanRoute turns an Instagram bio link into a shop.”

“Show your UPI ID and QR for GPay, PhonePe or Paytm.”

What it offers as proof

In beta. Try it without signing up. Publishes docs and a blog.

• Stage: beta
• Instant signup: yes
• Trial asks for: nothing

“FanRoute Beta Features How it works Guide Blog vs Linktree Pricing FAQ”

“Create my free shop”