Checklist

Pre-send checklist for a product update email

Run through this list before you press send on a product update to your users. It takes ten minutes and catches the mistakes that are hard to undo once the email is out.

1 min readWritten from rowsend.com✓ Approved by the founder · 10 Nov 2026
On this page
  1. The checklist
  2. Questions

The checklist

  • Run a sync so the audience reflects your latest users, not last week's export.
  • Pick the segment on purpose, for example paid users active in the last 30 days.
  • Check the subject line and the first sentence; that is all most people see in the inbox.
  • Confirm the logo, colors and buttons match your brand settings.
  • Make sure the footer has your mailing address and the unsubscribe link.
  • Choose the right topic so people who only want product updates are not mailed about something else.
  • Send yourself a test and open it on your phone and on a laptop.
  • If an agent drafted the email, read every line and check the edit trail before approving.
  • Check the daily limit for your provider so a large send does not stop halfway.
  • Schedule the send for a time your users are usually awake, then check deliveries and bounces an hour after it starts.

Questions

Can people unsubscribe from one kind of email only?

Yes. Topics let someone leave one type of email, like a newsletter, and keep the rest.

Source: rowsend.com
Can I paste in my own HTML email?

Yes. You can build emails in the block editor, save templates, or paste your own HTML.

Source: rowsend.com
What happens when the 7-day trial ends?

Sending campaigns then needs a license. Test sends, editing and everything else keep working.

Source: rowsend.com
Is there a version for Intel Macs?

Yes. The download page offers an Intel Mac build next to the main Mac download.

Source: rowsend.com
Does it work with MongoDB or Firebase?

Yes. Both are in the list of supported databases, along with Supabase, Neon, Postgres, MySQL, MariaDB and PlanetScale.

Source: rowsend.com
Can I warm up a new sending domain?

Yes. Rowsend can start a new domain at 50 emails a day and grow toward the daily limit you set.

Source: rowsend.com

Sends marketing email to the users already in your app's database, from a Mac app you pay for once, for founders tired of per-contact bills.