HowCalculate · Office #38,700

What it is

Calls itself “calculators”.

• Calls itself: calculators

“HowCalculate is a set of free calculators for advertisers, marketers and online sellers.”

Where it puts itself

Rules out “account”. Publishes a comparison page.

• Says it will not: account

“I built HowCalculate because most online calculators give you a number and nothing else. Here, every result comes with its formula, a worked example and a source.”

“You do not need an account, and nothing is locked behind a payment.”

What it costs

A free tier, free forever. Prices quoted: $3.20, $3.98.

• Free plan: free forever
• Price: $3.20 · $3.98

“On a $100 sale: fee $3.20 , you keep $96.80”

“On a $100 sale: fee $3.98 , you keep $96.02”

Who it sells to

Made for advertisers, marketers and online sellers.

• Made for: advertisers · marketers · online sellers

“HowCalculate is a set of free calculators for advertisers, marketers and online sellers.”

How it runs

A web app. Runs locally and works offline. No API. Built with WordPress and Google Analytics.

• Kind: web
• Runs where: on the device, offline
• API: no
• Built with: WordPress
• Analytics: Google Analytics

“The calculators run in your browser.”

“Free ROAS, CPM, CTR, CPA, CAC, Stripe and PayPal fee calculators.”

What it works with

Names Google, Meta and 4 more on its pages.

• Names: Google · Meta · PayPal · +3

“What Is a Good CTR? : real numbers for Meta, Google, YouTube and TikTok.”

“Free ROAS, CPM, CTR, CPA, CAC, Stripe and PayPal fee calculators.”

What it offers as proof

Live, no waitlist. Try it without signing up. Publishes a blog.

• Trial asks for: nothing

“Are the calculators free? Yes. You do not need an account, and nothing is locked behind a payment.”

“Blog -> https://howcalculate.com/blog/”