Laying out the streets…STEP 1 OF 3

Behaf 2.0 · House #25,469

Turn WhatsApp into a 24/7 sales channel for D2C brands

In the Answering customers automatically neighborhood (Marketing and sales). In town since 29 Sept 2026.

Nobody has claimed this house yet. Tablif records every new product and gives it a house; when its owner claims it, the lights go on.

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What Tablif read on Behaf 2.0's site

Behaf 2.0 describes itself as: “Behaf — The AI Sales Engine for Indian D2C Brands”

What it is

Calls itself “sales channel”.

  • Calls itself: sales channel
“Turn WhatsApp into a 24/7 sales channel for D2C brands”

Where it puts itself

Claims “storefront inside WhatsApp”. Publishes a comparison page.

  • Superlative claim: storefront inside WhatsApp
“A chatbot answers the question it was asked and stops. A good shop assistant reads what the person actually wants, shows them something better, and asks for the bigger order at the right moment. That is what is standing in your store.”
“Behaf gives Indian D2C brands a storefront inside WhatsApp and an AI sales agent that answers buyers”

What it costs

Takes a commission. A free tier, free forever. No monthly plan. Prices quoted: 5% + ₹5, ₹0.

  • Monthly: no
  • Commission: yes
  • Free plan: free forever
  • Price: 5% + ₹5 · ₹0
“Pay only when you sell 5 % + ₹ 5 per shipped order, plus GST.”
“₹0 to start · Pay 5% + ₹5 only when an order ships”

Who it sells to

Sells to businesses. Built for small businesses. Available in 10 languages.

  • Sells to: businesses
  • Company size: small businesses
  • Languages: 10 languages
“Built for Indian D2C brands that get 80% of customer conversations on WhatsApp”
“বাংলা Bengali”

How it runs

A bot. Hosted in the cloud. Offers an API. AI is the core of the product. Built with Google Analytics.

  • Kind: bot
  • Runs where: cloud / hosted
  • API: yes
  • AI role: core to the product
  • Analytics: Google Analytics
“Your buyer opens a real webview storefront right inside WhatsApp”
“Behaf plugs into the WhatsApp Business API and runs your entire D2C sales flow”

What it works with

Names Interakt, Meta and 5 more on its pages.

  • Names: Interakt · Meta · PayU · +4
“Behaf plugs into the WhatsApp Business API and runs your entire D2C sales flow”
“WhatsApp API platforms like Interakt/WATI with Meta conversation fees”

What it offers as proof

In beta. Claims “29,000+ pin codes”. Trying it asks for an email. Publishes a blog.

  • Stage: beta
  • Number claimed: 29,000+ pin codes
  • Instant signup: yes
  • Trial asks for: an email address
“Is Behaf live yet? We are in invite-only beta, onboarding the first hundred brands now.”
“Start selling”

Sources

Tablif read these pages, last on 29 Sept 2026. Everything above is what the product says about itself; Tablif does not verify every claim.

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