A weekly checklist for reading your post insights

The checklist

• Open engagement insights and note this week's total views, shares and favorites in one line.
• Write down the three countries where your posts were seen most this week.
• Open the insights of your single most viewed post and ask what made it different: the format, the topic or the first line.
• Compare formats. Did your photos, videos or text posts get more favorites this week?
• Look at shares on their own. A post people passed on is a good sign the topic travels, even if its views were modest.
• Check any post with a mistake you noticed later. Editing is not supported, so decide whether to delete it and post a corrected version.
• If you post in Arabic, see whether those posts reached readers outside Arabic speaking countries.
• Pick one draft or unfinished piece you held back and plan to share it next week.
• Spend five minutes browsing the feed yourself and save anything that gives you an idea for a post.
• Write one sentence about what you will try differently next week, and nothing more. Small changes are easier to read in next week's numbers.

Questions