Monthly local SEO check-in checklist for one client

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The checklist

Open the client's project and confirm the site, activity and area are still correct.
Check the tracked keywords and note which positions moved up or down since last month.
Run a visibility grid on Google Maps and compare it with last month's grid for the same area.
Re-run the Google Business Profile audit and look at categories, reviews and posts.
Check the directories again for any new mismatch in name, address or phone number.
Look at page speed and Core Web Vitals in case a recent site change slowed things down.
Scan the technical audit for new indexing or crawl errors.
Update the action plan: mark finished tasks and re-sort what is left by impact.
Export the PDF report with your branding or the client's.
Write two or three lines in the email on what changed and what you will do next month, then attach the report.

Where does Bretzel SEO come from?

It is a local SEO audit SaaS made in Alsace, France.

Source: bretzel-seo.fr

Does it replace an SEO agency?

No. It is meant to help an agency structure and present its expertise, not to replace it.

Source: bretzel-seo.fr

Does it check page speed and Core Web Vitals?

Yes. A performance module covers Core Web Vitals and speed issues that affect user experience.

Source: bretzel-seo.fr

Can I connect Search Console and Google Analytics?

Yes. Search Console and Google Analytics, including traffic from AI assistants, are listed among the plan features.

Source: bretzel-seo.fr

Does it track local keyword rankings?

Yes. Local keyword tracking is one of the modules, and the number of tracked keywords grows with the plan.

Source: bretzel-seo.fr

How are payments handled?

Through Stripe, whose infrastructure follows the PCI-DSS card security standard.

Source: bretzel-seo.fr