How to prepare a local SEO pre-audit before a sales call

Why the usual way fails

A useful pre-audit touches many places: the Google Business Profile listing, directory citations, page speed, indexing errors and how the business appears on Google Maps in its own area. Each of those lives in a different tool, so you end up with tabs, screenshots and notes that still need to be turned into something a business owner understands. Doing that for every prospect is hard to justify when many of them never sign. So people either skip it and go in with a generic pitch, or spend unpaid hours on a report that may not win the job. Neither option feels good.

How Bretzel SEO helps

Bretzel SEO is a local SEO audit tool from Alsace that brings these checks into one platform, and pre-audits before a quote are one of the uses it names. You enter the prospect's URL, choose the analysis modules and start the crawl. It then looks at the Google Business Profile listing, checks the consistency of local citations in the main directories, measures web performance and flags critical errors and indexing problems. The recommendations are sorted by priority and grouped by theme, with an estimate of their potential impact, so you can lead the call with the three things that matter most. The audit can be exported as a structured PDF report, and on the right plan with your own branding. The site says the audit follows Google's official guidance on local ranking. A free plan lets you try the basics without a credit card.

Step by step

1. Create a project for the prospect with the site, activity and area.
2. Enter the URL and choose the modules you need for a pre-audit.
3. Launch the crawl and let it collect the local SEO data.
4. Review critical errors, the Google Business Profile analysis and performance.
5. Sort the recommendations by priority and pick the top three for the call.
6. Export the PDF report and send it before or after the meeting.

Tips

• Keep the pre-audit short. Three clear problems with a likely impact convince a business owner more than a fifty-point list.
• Start with the Google Business Profile, because it is what the owner sees and recognizes on Google Maps.
• Check that the name, address and phone match across directories. Mismatches are easy to explain and easy to fix.
• Use the free plan to test the flow on a business you know well before using it with prospects.

Questions