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Track your rivals every day

Prices, plans, pages and new launches in your field, watched for you. One email in the morning, only when something moved. When nothing moved, you get nothing.

Free to start. The first report lands in under 30 minutes, the first email the next morning.

What we watch

Changes to the answers, not to the pixels

A generic page-change tool tells you a page is different. It cannot tell you whether the price moved, a free plan appeared or a rival started calling itself something else. We compare answers, so the alert is already a sentence you can act on.

  • What they charge

    A price that moved, a free plan that appeared or disappeared, a trial that changed its length or what it asks for at the door.

  • How they position

    The line of difference, what they say they replace, a comparison page going up: the moves that show a rival is aiming at your buyer.

  • New rivals

    Products launching into your field are read every morning, so a rival that did not exist last week shows up on your page, not in your feed three months later.

  • Going quiet

    A tracked product that stops changing is also news. We keep the last reading and the day it stopped, in both directions.

Example
TodayTrendline changed its prices $19 → $24/mo
TodayNew rival launched: Northwind Studio
YesterdayBoardwatch added a comparison page
Sep 14Your site changed its pricing page
Sep 12Ledgerbase went quiet, no change in 30 days

The email

One a morning, and only when it earned it

Monitoring tools fail in one of two ways: they flood you, or they go silent and you stop trusting them. The rule here is simple and it is enforced in the code, not in a setting.

  1. 1

    1 · Your project is set up once

    One address. We read your site, match your rivals and keep the file. You can add or drop a rival whenever you want.

  2. 2

    2 · The record is re-read every morning

    12 public launch boards, and every tracked site. Your project and its rivals are read again on a schedule, so a change has at most a short life before it is on your page.

  3. 3

    3 · Only real movement is mailed

    If nothing changed, no email is sent that morning. Every line in the mail carries what changed, from what to what, and the quote behind it.

Frequently asked

Competitor monitoring questions we get

How do I get alerted when a competitor changes pricing?

Add your product once. Your rivals are matched from the record and their pricing pages are read again on a schedule; when the answer to “what does it charge” changes, it goes into the next morning's email with both values.

Is this the same as a website change detection tool?

No. Those compare a page against its old pixels or HTML and send you a diff. We compare answers to the same questions, so you are told “the free plan disappeared”, not “37 lines changed”.

How often do you check?

Launch boards are read every morning and tracked sites are re-read on a schedule. The email is daily, and only sent on days when something moved.

Can I track a rival I found myself?

Yes. Rivals matched from the record are a starting point; you can add one by hand or drop one that is not really a competitor.

Do I need to know my competitors first?

No. Start with your own address; the matching is the first thing that happens. Monitoring is the same file, read again tomorrow.

Your turn

Want tomorrow's changes in your inbox?

One address sets up the file, the rivals and the morning email.