Assay: Every call gets caught, in or out. What matters gets through
For when you need to answer calls while on job sites.
Answer inbound calls and dial outbound lead lists for small businesses to qualify leads and book appointments automatically.
What it does
Lead scoring engine
Rates every phone conversation from 0 to 100 based on fit, intent, urgency, budget, and authority.
“Every conversation gets a single number, 0–100, with the reasoning behind it. Score is weighted across fit, intent, urgency, budget, and decision authority.”
Automated workflow dispatch
Schedules calendar bookings and updates CRM records immediately after a qualifying phone call.
“Booking lands on your calendar. SMS goes out. CRM record updates. Slack pings the right channel. Everything that has to happen happens — automatically, in parallel.”
Inbound and outbound handling
Answers incoming calls continuously and dials outbound lead campaigns using local area codes.
“Inbound ring, scheduled outbound, or campaign trigger. Assay picks up or dials with a US/Canadian caller ID matched to area code.”
Live human transfer
Transfers complicated or high-urgency callers to a real staff member in less than 30 seconds.
“Hot leads can be hand-raised to a human in under 30 seconds”
Script versioning and tuning
Runs vertical-specific scripts with custom qualifying questions and disqualifying filters.
“Scripts are authored once and versioned, not generated on the fly”
What Assay doesn't do
- It doesn't answer inbound calls on the Starter plan.
- It doesn't support Spanish or multilingual voice calls yet.
- It doesn't include HIPAA compliance or provide a Business Associate Agreement currently.
- It doesn't support CRM integrations, SMS follow-ups, or Slack notifications on the Starter tier.
Guides and pages
1 page written from getassay.io. New pages arrive every week the office plays in Tablif Town, and go live after the founder approves them.
Questions people ask
11 answers, each tied to a line on getassay.io.
How fast can Assay be set up and deployed?
The Starter dashboard is configured and live within 48 hours without code, while Professional and Enterprise onboarding typically ranges from 48 hours to 15 days.
Source: getassay.ioHow does pricing work compared to per-minute voice AI tools?
Assay charges a single predictable monthly fee with call minutes included rather than billing separate charges for models, voice, transcription, and phone lines.
Source: getassay.ioWhere is call data stored and how is it secured?
Data is stored on region-locked US servers in Hetzner without cross-border processing, using TLS 1.3 encryption in transit and AES-256 encryption at rest.
Source: getassay.ioWhat happens if a caller asks to speak with a human?
Assay handles human transfers automatically when requested or when a script trigger requires escalation.
Source: getassay.ioHow long is call data retained?
Call audio is purged after a 90-day default period or 7 days on request, while transcripts and scores are kept until deleted.
Source: getassay.ioDoes Assay offer a free trial before committing to a paid tier?
Yes, Assay offers a 7-day free trial on both the Starter and Professional tiers.
Source: getassay.io · approved by the founderWhere is customer call data stored and processed?
Data is hosted on US servers using region-locked Hetzner deployment with no European mirroring or cross-border processing.
Source: getassay.io · approved by the founderCan Assay connect with standard calendar and scheduling tools?
Yes, Assay includes native integrations for booking directly into Google Calendar and Outlook.
Source: getassay.io · approved by the founderCan I hear the agent before signing up?
Yes. You can call the demo agent on +1 (844) 216-8485 or listen to a recorded inbound call.
Source: getassay.io · approved by the founderHow fast can it be running?
On the Starter plan the dashboard arrives configured and live in 48 hours. Professional and Enterprise take from 48 hours to 15 days, depending on scope.
Source: getassay.io · approved by the founderDoes the agent tell callers it is an AI?
Yes. It tells callers up front that it is your assistant, sticks to your script and hands tricky calls to a real person.
Source: getassay.io · approved by the founderTablif reads getassay.io and writes this page; every line comes from the product's own pages. The founder can correct or hide any line. Tablif publishes one welcome page; after that, new pages go live only after the founder approves them. The Tablif Town game below never changes what is written here.
Assay is #27 in Tablif Town
90 residents · 4 campaigns sent. Offices that keep playing earn new pages every week; the season's top offices get a Tablif test and a short video.