Your team carries hype into town and brings back residents. Everyone works at a desk, drinks coffee and needs rest after a hard day.
Marketers
Every office can hire marketers: 30 coffee and 20 code, 10 min to hire; carries 10 hype; drinks 2 coffee an hour.
Special units
Each founder style has one unit only that style can have.
| Unit | Style | What it does |
|---|---|---|
| Growth Hacker | Growth | 60 coffee and 40 code, 15 min to hire; carries 20 hype; travels 25% faster when they travel alone; gets tired 50% more often; drinks 2 coffee an hour |
| Dev Advocate | Builder | 40 coffee and 60 code, 15 min to hire; carries 6 hype; residents it brings are loyal: they leave 50% more slowly; drinks 2 coffee an hour |
| Community Manager | Community | 50 coffee and 30 code, 20 min to hire; never goes on campaigns; each one at the office cuts resident loss by 4%, up to 5 of them (20%); drinks 2 coffee an hour |
| Freelancer | Bootstrapper | 26 coffee and 17 code, arrives at once; carries 8 hype; drinks 2 coffee an hour; does not take a desk, up to 8; leaves after 24 h or 2 campaigns |
| Follower | Build in Public | not hired, earned; never goes on campaigns; makes 0.1 hype an hour; drinks no coffee; does not take a desk, up to 20 |
Tired, not gone
After a campaign, some of the team may need rest. The chance depends on the risk the game shows before you send them:
| Risk | Chance to get tired | Rest |
|---|---|---|
| Low | 6% | 2 h to 4 h |
| Medium | 18% | 2 h to 4 h |
| High | 35% | 2 h to 4 h |
Risk goes up when your team leaves with little hype (less than 50% of what it can carry), when a crowd defends with nearly as much power as you bring, or when coffee has run out.
Someone quits only in two cases: coffee ran out, or the crowd's defense was as strong as your whole campaign. Even then the chance is 15% per person, and new offices are protected for the first 5 days.
Desks
Everyone who works at a desk counts toward your desks: at the office, on the road and resting. Build a floor when the office is full. Hiring is limited to 20 people at once.