When you open your office, you pick how your company grows. Each of the five styles has a strength, a cost, a special unit and a special move. The style stays for the whole season.
| Style | Strength | Cost | Unit | Move |
|---|---|---|---|---|
| Growth | Residents won per campaign: +62%; Hype each unit carries: +30% | Unhappy residents wait 8 hours at the door instead of 24; Mood drops fastest of all five styles | Growth Hacker | Launch Blitz |
| Builder | How fast mood drops: -21%; Code from the Dev desks: +30% | Residents won per campaign: -5%; Hype from the Marketing room: -5% | Dev Advocate | Big Release |
| Community | Residents won per campaign: +34%; How fast mood drops: -3% | Coffee from the Kitchen: -5%; Code from the Dev desks: -5% | Community Manager | Meetup |
| Bootstrapper | How fast mood drops: -32%; Room upgrade cost: -10% | Residents won per campaign: -26%; Floor cost, on top of that: +20% | Freelancer | Ramen Mode |
| Build in Public | How fast mood drops: -28%; Hype from the Marketing room: +5% | Residents won per campaign: -30%; Storage room capacity: -10% | Follower | Ship Log |
Your style stays for the season. A new season, a new pick. The game suggests a style from your neighborhood, for example a marketing tool gets Growth.
Growth
Founders who check in often and like to push. The strongest campaigns, the least patience from residents.
Strengths
- Residents won per campaign: +62%
- Hype each unit carries: +30%
Costs
- Unhappy residents wait 8 hours at the door instead of 24
- Mood drops fastest of all five styles
- Best if you check in often
Special unit: Growth Hacker
60 coffee and 40 code, 15 min to hire; carries 20 hype; travels 25% faster when they travel alone; gets tired 50% more often; drinks 2 coffee an hour.
Special move: Launch Blitz
Once every 24 h: everyone at the office leaves on one campaign, past the usual limit of 3 on the road. It wins 20% more residents. After it, no new campaign for 6 h.
A sample plan
- Hire Growth Hackers next to your marketers.
- Open your day with a Launch Blitz, then keep campaigns going on every visit.
- Ship updates often: mood is your weak spot.
Builder
Founders who check in a few times a day and want steady growth. Fast upgrades, loyal residents, a big release when mood dips.
Strengths
- How fast mood drops: -21%
- Code from the Dev desks: +30%
- Upgrade time: -15%
- Unhappy residents wait 36 hours at the door instead of 24
Costs
- Residents won per campaign: -5%
- Hype from the Marketing room: -5%
Special unit: Dev Advocate
40 coffee and 60 code, 15 min to hire; carries 6 hype; residents it brings are loyal: they leave 50% more slowly; drinks 2 coffee an hour.
Special move: Big Release
Once every 7 days, for 300 code: mood goes to 100 and does not drop for 12 h.
A sample plan
- Upgrade the Dev desks early: code pays for everything.
- Mix in Dev Advocates so more of your residents are loyal.
- Save 300 code for a Big Release when mood starts to slide.
Community
Founders who show up to other people's parties and open offices, and invite friends. The town's social side pays you double.
Strengths
- Residents won per campaign: +34%
- How fast mood drops: -3%
- Rewards from parties and Open Offices: +100%
- Your reward for an invite: +50%
- Party rewards from 2 parties a day instead of 1
- Unhappy residents wait 48 hours at the door instead of 24
Costs
- Coffee from the Kitchen: -5%
- Code from the Dev desks: -5%
Special unit: Community Manager
50 coffee and 30 code, 20 min to hire; never goes on campaigns; each one at the office cuts resident loss by 4%, up to 5 of them (20%); drinks 2 coffee an hour.
Special move: Meetup
Once every 3 days: a small flag on the map for 8 h. Mood does not drop and 3 residents an hour come from town. It does not use your party quota.
A sample plan
- Join a party and visit Open Offices every day.
- Start a Meetup every 3 days.
- Keep up to 5 Community Managers at the office.
Bootstrapper
Founders who like spending little. Cheaper rooms and a team that drinks less, with temporary help when hype piles up.
Strengths
- How fast mood drops: -32%
- Room upgrade cost: -10%
- Hiring cost: -15%
- Coffee your team drinks: -15%
- When coffee runs out, work goes on at 70% speed instead of 50%
Costs
- Residents won per campaign: -26%
- Floor cost, on top of that: +20%
- Hiring time: +25%
Special unit: Freelancer
26 coffee and 17 code, arrives at once; carries 8 hype; drinks 2 coffee an hour; does not take a desk, up to 8; leaves after 24 h or 2 campaigns.
Special move: Ramen Mode
Up to 2 times in 7 days, for 24 h: your team drinks 50% less coffee and makes 15% more, but mood drops 10% faster.
A sample plan
- Upgrade rooms while they are cheap for you.
- Hire Freelancers when hype piles up and your desks are full.
- Use Ramen Mode on the days you will check in often.
Build in Public
Founders who post their progress. Daily Ship Logs and milestones turn into hype, mood and residents.
Strengths
- How fast mood drops: -28%
- Hype from the Marketing room: +5%
- Hype from a milestone: +100%
Costs
- Residents won per campaign: -30%
- Storage room capacity: -10%
Special unit: Follower
Not hired, earned; never goes on campaigns; makes 0.1 hype an hour; drinks no coffee; does not take a desk, up to 20.
Special move: Ship Log
Once every 24 h: write a short update. It goes up as a real announcement over your office in town (it counts as your announcement for the day). You get +25 hype, +15 mood and 5 Followers. Every other member who cheers it brings 1 resident, up to 20.
A sample plan
- Post a Ship Log every day and ask your followers to cheer it.
- Share milestones in town: they pay double for you.
- Followers make hype on their own; spend it on campaigns.
Are the styles fair?
We play each style through a full simulated season with founders who check in two, three and five times a day, and tune the numbers until no style runs far ahead. During the season we watch the real rankings and adjust if one style pulls away. Any change is announced.